WHY IT IMPORTANT YOUR DOG WEAR OR OWN A COLLER AND HARNESS  by Keith...

  The modern pup has a lot of fashion choices these days - collars come in every imaginable color and material, and the rise of the harness has made it ever-so-easy for your dog to express himself through his “wardrobe.” Choosing the right gear for your four-legged best friend is about much more than style, though. We here at Atlas believe that outfitting your pup with both a collar AND a harness is essential to his health and safety. Read on for our easy guide to when, how, and why your dog should gear up.

Collars - what are they good for?

Traditional dog-handling wisdom has instructed owners to attach their pup’s leash to a neck collar for walks and outings. While this is a quick and simple way to get out the door, this shortcut can easily injure your dog’s delicate neck or compromise his safety.

What can go wrong when you lead a dog by the neck? Quite a lot, it turns out. Some smaller breeds, like miniature poodles, are prone to collapsing tracheas, and a rough tug on the collar can quickly turn into an emergency situation. Other breeds have necks that are as thick as their heads (think pugs and whippets), so slipping out of a collar is effortless. Even if you have a tough mutt or working dog, repeated pulling on the neck can lead to thyroid damage or spinal injuries over time.

After hearing too many horror stories about the dangers of neck leads,We at PUP WISER decided we wanted our furry friend to be safe with our long live collars  leash to do what a collar does best: identify your beast in the wild. Collars are by far the easiest, most visible place to attach ID tags; they’re the best way for your dog to tell the world, “I have a home; I’ve gotten my shots; here’s how to contact my human.” If your dog ever leaves the safe confines of your home - or might be an escape artist - he needs a collar wherever he roams and whenever he adventures. Every dog should wear a collar for identification purposes.

IMPORTANCE OF HARNESS